Bike Effect is a high-end road cycling shop, specializing in custom & hand-made bicycles and the craft of bike fitting.

910 Broadway #100
Santa Monica, CA 90401
(310) 393-4348

Hours:
Monday—Friday 10am-7pm
Saturday 10am-6pm
Sunday 11am-5pm

Brands we carry:

— Rapha
— Assos
— Mission Workshop
— Parker Dusseau
— Giro
— Catlike
— Chris King
— Enve
— Lightweight
— Zipp
— Mavic
— Shimano
— SRAM
— Campagnolo
— Brooks
— Speedplay