Bike Effect is a high-end road cycling shop, specializing in custom & hand-made bicycles and the craft of bike fitting.

910 Broadway #100
Santa Monica, CA 90401
(310) 393-4348

Monday—Friday 10am-7pm
Saturday 10am-6pm
Sunday 11am-5pm

Brands we carry:

— Rapha
— Assos
— Le Col
— Machines for Freedom
— Giro
— Lazer
— Chris King
— Enve
— Lightweight
— Zipp
— Mavic
— Shimano
— Campagnolo
— Brooks
— Speedplay 




Bike Effect is seeking an experienced MECHANIC to join our team.  We are a small, boutique bicycle studio focused on rider-specific and custom bicycles. Our approach to bicycle retail is professional, methodical and with an eye for detail.  Qualified candidates will be customer-focused, service-driven, familiar with today’s bicycle technologies, including electronic shifting systems, hydraulic disc brakes, power measurement devices, wheel builds, and the science of gluing tubular tires.  This position is a year-round, full-time position.

Compensation is commensurate with experience.

Please send your resumé and referrals to

Ideal Start date: Immediately

About Bike Effect

Bike Effect is a top-notch fit studio and road cycling pro shop in Santa Monica, CA. We are proud to partner with Parlee, Moots, BMC, Mosaic, Alchemy, Passoni, Firefly and Guru and we employ cutting edge technology from Purely Custom and GebioMized in our Fit Studio. Bike Effect offers superior mechanical service on small jobs, full overhauls, rider ready bikes or on custom frames and builds.