Bike Effect + Rapha Festive 500 Shop Rides December 21, 2013

Join us and our friends for some base miles (and some hills) this holiday! We'll make it easy to rack up your Festive 500 km and keep the holiday pounds away! Join our Strava group and keep track of your rides.

Each ride meets at the shop at 7:30am. Here's our schedule: 

Tuesday 12/24 Big Rock with Mick Hodgson & Fireflies West
Wednesday 12/25 Extra Credit — No Ride. *Merry Christmas!*
Thursday 12/26 Pedaler's Fork with Melina Bernecker
Friday 12/27 Encinal / Kanan with Ben Lieberson of Rapha
Saturday 12/28 Latigo / Old Topanga with Roger Rilling & Stoller Cycling Club
Sunday 12/29 Yoga with Ted at 7:30am, Ride to Pepperdine at 8am
Monday 12/30 Wayfarer's Chapel / PV with Ron Peterson of Peterson Training
Tuesday 12/31 Hollywood Sign with the Bike Effect crew


Parlee Z-Zero Custom August 30, 2013

Another Parlee going out today. This one's next-level, with Di2 9070, Dura-Ace SRM, Enve SS 3.4 wheels, and an Enve cockpit.


BMC Time Machine TMR01 with EPS August 29, 2013

Just built this one up. TMR01 with Campagnolo Super Record EPS, Zipp 404 Clinchers, Zipp cockpit, and a ball-buster Dash carbon saddle.


2014 BMC Team Machine SLR01 Just Landed August 24, 2013

We just received shipment of the first 2014 BMC Team Machine SLR01 at the shop! Come by and have a look and feel at the latest and greatest from BMC and the bike that brought Tejay van Garderen his Tour of California victory.

This one is build up with new Shimano Dura-Ace 9000 along with their C24 Clinchers, and a 3T Team cockpit. You are guaranteed to not get dropped riding this thing.*

*Guarantee not guaranteed


Bike Effect's New Site! August 14, 2013

Out with the old, in with the new — it was about time for some spring cleaning.