Our Mission
BikeEffect exists to help riders make informed decisions about electric bikes, e-scooters, and bicycles. We publish expert reviews, in-depth buying guides, breaking industry news, and practical how-to content — all written by experienced riders who test every product we cover.
Editorial Independence
Our reviews are independent and not influenced by advertisers. We purchase or borrow products for testing, and our editorial team has full control over what we publish. When we recommend a product, it's because we genuinely believe it delivers value for riders.
Our Expertise
Our team brings decades of combined experience in cycling, electric vehicles, and automotive journalism. We don't just write about e-bikes — we ride them daily. Every review includes real-world testing across multiple conditions, from urban commutes to mountain trails.
- Hands-on testing of every product we review
- Real-world range, speed, and performance measurements
- Long-term durability assessments
- Comparison testing across competing products
- Expert analysis of industry trends and regulations
Meet the Team
Dylan
Co-Founder
Spent years on the shop floor helping riders find the right fit, from beach cruisers to high-performance road bikes. Brings a hands-on mechanical background and a deep love for Southern California cycling culture.
Scott
Co-Founder
Handled the business side while staying close to the product. Has a sharp eye for emerging trends in the cycling industry and was one of the first shop owners in the area to stock electric bikes before they went mainstream.
Alison
Co-Founder
Built the shop's community presence, organizing group rides and connecting with local cyclists. Focused on making the shop welcoming to new riders and played a key role in growing BikeEffect's reputation as a trusted local resource.
Mike Torrance
Staff Writer
Covers e-bike legislation and urban mobility policy for BikeEffect. Based in California, he tracks how new laws and regulations shape the future of electric riding across the United States.
What We Cover
BikeEffect covers three main categories:
- Electric Bikes — Commuter, mountain, cargo, folding, and road e-bikes from every major brand
- Electric Scooters — Urban commuter scooters, high-performance models, and shared mobility
- Bicycles — Traditional road, mountain, gravel, and hybrid bikes
Visit Our Store
Bike Effect is a bicycle store in Santa Monica, California, specializing in high-end, custom bikes & accessories, plus maintenance services. Located in Broadway Plaza.
Bike Effect910 Broadway
Santa Monica, CA 90401
Phone: (310) 393-4348
Contact@BikeEffect.com
Rated 4.6 stars from 39 Google reviews.
Contact Us
Have a question, tip, or product for review? We'd love to hear from you. Visit our contact page or email us directly. For press inquiries and review samples, please include product details and timeline.